Initial Magazine Ideas

The single most influential point of a magazine is often the working title. Continued from my research into my target market they are arguably critical in their tastes. The title had to be relevant to the content, primarily upon chart music and fashion, but memorable and full of purpose.

Researching into magazine which also aim towards the same demographics I have noticed a trend in names. Often they are 1 or 2 words, examples being Blender, Look (A fashion and celebrity magazine) & Vogue (Fashion). Relatable to their content they are great examples of branding the content itself. Through this I had thoroughly excersised a variety of names (Trend, Charts, M&F & Cult) before deciding on 'Update'. I believe this was a suitable name, referable to trends and changes in music and fashion.

The proportional demographics of my target market is virtually entirely female, however there will be some articles which are aimed at both sexes.