When deciding my target market I wanted to choose a market that would give me the most valuable experience in real life. This would have to be highly popular with a large present customer base. That is why I decided targeting my magazine for the following audience:
- Demographics - Female 16-24
- Job title - In full or part time education, university or apprenticeship
- Economic Status - High amount of disposable income, likely living with parents or with friends in a flat.
- Psychological group - Mainstreamers & Aspirers
Interests & Opinions
Through research both on-line and off-line I aimed my magazine towards people who thought of themselves as self proclaimed fashion & music savvy; not necessarily experts however, as my magazine presents itself with high street brands and retailers instead of designer brands. Often interested in popular stereotyping hobbies such as photography & art whilst going out on weekends and evenings.
Although they are interested in fashion and music, their tastes have not been fully developed. Therefore making advertising to them a lot simpler as a magazine which contains similar styles rather than developing a magazine that would be very broad in order to accommodate all the different and specific tastes. This is a perfect balance of being concious of their appearance but not so concious that the magazine doesn't seem intimidating & upper class.
Common brands & bands:
Stereotype views
My audience would often be seen in mostly high street clothing, along with 1 or 2 items either from a charity shop; a new trend of 2010 & 2011; or from a designer label. Accessories would often be essential. On a more 3-D view, they would be seen at a party socialising but not making a scene, on the high street during their free hours with a close group of friends, at a club or bar - regardless of age, or on their computer on a social network or blogging service. Popular choices are Facebook & Tumblr.
It isn't uncommon for my audience to have a part-time job which is on minimum wage. This is the main source of their disposable income, unless they were brought up into a wealthy family but that edges away from my target audience.
Common products and services
Although they are interested in fashion and music, their tastes have not been fully developed. Therefore making advertising to them a lot simpler as a magazine which contains similar styles rather than developing a magazine that would be very broad in order to accommodate all the different and specific tastes. This is a perfect balance of being concious of their appearance but not so concious that the magazine doesn't seem intimidating & upper class.
Common brands & bands:
- Topshop & River Island - or any high street equivalent.
- Rihanna, Lady Gaga, Katy Perry - Typically most tracks in the charts at that moment.
- ASOS - or any on-line shopping equivalent.
- Vivienne Westwood - Any notable designer brands, if it isn't popular it's unlikely to be bought.
- Charity shops - For the popular 'vintage' look.
- Kooks, Mumm-ra - Indie bands are a must! Bonus points if from an indie movie.
Stereotype views
My audience would often be seen in mostly high street clothing, along with 1 or 2 items either from a charity shop; a new trend of 2010 & 2011; or from a designer label. Accessories would often be essential. On a more 3-D view, they would be seen at a party socialising but not making a scene, on the high street during their free hours with a close group of friends, at a club or bar - regardless of age, or on their computer on a social network or blogging service. Popular choices are Facebook & Tumblr.
It isn't uncommon for my audience to have a part-time job which is on minimum wage. This is the main source of their disposable income, unless they were brought up into a wealthy family but that edges away from my target audience.
Common products and services
- Itunes or Spotify - Music takes up a major part of their life
- Facebook, Tumblr, Twitter - Keeping up with friends is 'important'
- Boots makeup - Nothing special, as long as it does the job
- McDonalds & KFC - At this point healthy eating is only for show and is usually broken daily or weekly.
Common TV & Films
- (500) Days of summer
- P.S. I love you
- Glee, Xfactor
- Gossip girl
- Skins - For the 'exciting lifestyle'
- Twilight & Harry Potter
