F

How did you attract/address your audience?
An older brother sister.
In order to correctly stay on the same wavelength as my audience it was important that not only the design was suitable but so was the content. I kept my writing at a present tense as my target market is with the trend, not independent of it nor ahead of the trend.

I had to write as if I was a older sibling (coming to closer to a sister, even though I'm a guy) as this comes across with a light sense of authority (in which I know what I'm talking about but not strictly) & trust. I had to write unbiased towards any products, only depicting what clothing would go with what whilst keeping a bit of personality in it to keep it entertaining.

A bit here, a bit there....perfect
Since writing isn't one of my strengths I decided that it was best I segment everything into small paragraphs and keep most of the content based on images and product names & prices. This is a popular technique used for fashion magazines as it looks arty and trendy without looking cluttered and random.

Cover Page

• Masthead - The striking contrast title & eloquent yet bold typeface was selected to appear tasteful but also creating a statement. The tag line 'FASHION MUSIC & LIFESTYLE' clearly depicts the magazine's content, whilst the partially masked ampersand gives it a nice edge.
• First headline - Being the same colour as the model's top, whilst also looking professional (unlike most magazines which do this in a brash manner) is simple but doesn't look cheap. A typewriter typeface for the subheading is often used in fashion magazines and works well for my art-interest audience.
• Cover image - A plain background is used for minimal distraction and makes the model look bold. The young & beautiful model is aimed towards my audience's interest of looking good. The clothes are similar to what my target market wears, making it associable.
• Featured artist banner - Subtle but noticeable from a holding distance it promotes the artist's new album the reader is likely to be interested in. A quote is used to pull in die hard Taylor Swift fans.
• Inside - A  listing of 3 articles which I feel that the audience will find the most interesting. Questioning the audience 'Is he into you?' is a great technique to withhold attention.
• Incentive banner - Christmas styled (as this is a winter issue) with a bright velvet red; sexy, noticeable but not overloaded with content or colour. A continuation of house fonts with incentives to make passers by pick up my magazine.
• Secondary headline - Similar to the masthead but using circles as a theme. Exclusivity is a great technique used to display value and trust. The highly popular artist instantly develops a trust between the reader and the magazine.

Contents Page

• Heading - Practically a negative of the cover's masthead. Still looks stylish but not as bold.
• Background & themes - A paper background with a overlaying white translucent background appeals to the art side of my audience. Its subtle use will only really be noticed by a certain few, but is a major part of creating a house theme of a collage.
• Article listings - Articles are sized and coloured according to what will interest my audience the most. It's easy to follow and in chronological order so that it doesn't appear messy and unkempt. However the slight tilting appeals to the slightly rebellious nature of youth culture in a mannered way.
• House colours & fonts - A gorgeous mixture of serif fonts for primary content and sans-serif fonts for secondary content effectively makes the magazine look creative. This is often used in Tumblr photos - An image of a landscape or something similar will often have a phrase in white placed centrally on top in serif fonts.
• Featured articles - Once again appealing to the creativeness of my audience, the collage of articles is efficient towards maintaining my audiences interest whilst still keeping the content readable. Contrast is a major theme across my final product.
• Exclusive interview - Similar to the home page, the quote is used as a direct selling point - therefore it has been enhanced with a background & drop shadow. The artist's image has been made to look like a 3D photograph to make it look more interesting.

Double Page Spread

• Collage house style - Once again keeping up the house styles. Balance is important! However this page is more loose and free than the other two.
• Polaroids - Instead of placing my images straight on like any other magazine, I had created a box around them (along with a noise, drop shadow & clouds filter) to make each of them look like a 3D Polaroid. This is because my audience is interested in photography as well, and Polaroids are an iconic image of this. The writing styled caption underneath reads generic motivational phrases, good for aspirers. 
• Pre/Subheading - The gold writing text looks brilliant! Helps towards introducing the article (opposed to the opening line which introduces the content).
• Opening line - 80s style text background. It really stands out and introduces the theme for the entire article (seen for the price tags for certain products). The catchy sentence is so the reader actually reads it instead of using the article as eye-candy.
• Christmas images - A few images of Christmas related items are used to emphasise the fact it's a winter issue. Simple enough.
• Clothing Collection - Next to 1 Polaroid, the clothing items in which my model was wearing were placed straight onto the page with a column depicting where to buy them. This is a popular feature used by many fashion magazines.
• As worn by - I have used a celebrity which my audience looks up to in order to promote an accessory. As before, the photo frame was used for the collage/art theme.
• 'Your snaps' section - This helps getting the reader involved with the content itself. Previous photographs of parties sent by readers are sent and some are selected for publishing. This was fun to produce!
• Column texts - Really about the clothes themselves, and which trends are coming in and out of fashion. My audience wants to be kept up to date with closely upcoming styles to be in the loop.
• Turn over for Katy Perry - A quick preview of what the next page is about, keeps the reader interested even after they read the entire article.

Here is a youtube video of my magazine's response to a typical person who falls under my target market: